Date of the event	21 – 24 May, 2010
Organizer	William Reed Business Media Ltd. Broadfield Park, Crawley RH11 9RT, England
Venue	National Exhibition Cetre (NEC), Birmingham, UK
Opening times	21-23 March 10am - 5pm , 24 March 10am – 4pm
Product segments	Food and Drink (Frozen Food, Cheese and Dairy, Alcohol and Soft Drinks, Bakery and Confectionery, General Food,Wellbeing & Organic, Meat and Poultry)
Figures for the previous event	2008
Exhibitors	700 company from 30 countries.
Visitors	25,789 visitors